The campaign is to encourage more parents with young children to use community pharmacies for the treatment of minor ailments. It will run from 12 February to 26 March.

The campaign will be targeted at parents of children, aged five years or under, aimed at building confidence and trust in the advice given by community pharmacy teams. It is hoped it will encourage more parents to use pharmacies rather than visiting their GP for minor health concerns.

Local NHS England teams have been notified that the campaign will feature as one of community pharmacy’s six public health campaigns for the year.

The campaign will include: television advertising; social media activity; posters and leaflets and; a media partnership with NetMums. Campaign materials will be distributed to community pharmacies.

The campaign aims to increase the public’s trust and confidence in community pharmacy teams as the place to go for clinical advice for minor health concerns, and encouraging people to use pharmacies rather than visiting their GP as a first port of call.

Three key symptoms will be the focus of the campaign. These are:

  • Sore throats
  • Coughs and colds
  • Tummy problems

Visit https://www.nhs.uk/staywell for more information.